Family Run
Founded by Jennifer and John Ashe in memory of Norma.
Independent, family-run funeral directors
A Family You Can Trust
Serving families across the West Midlands and Staffordshire with care, dignity and personal guidance since 2016.
Here Day and Night
Guidance is available whenever a family needs our help.
Local Funeral Homes
Willenhall, Brownhills, Oxley and Hednesford.
Years Recognised
ThreeBestRated recognition every year from 2016 to 2026.
2016Our story began
Our story
Built on Family, Care and Personal Experience
Jennifer Ashe & Son Funeral Directors was established in 2016 by Jennifer and John Ashe in memory of their dearly loved mother and grandmother, Norma.
Having experienced personal loss ourselves, we understand the importance of calm guidance, honest information and being treated as a family rather than a number. That understanding has shaped the way we care for every person entrusted to us.
Since opening our first funeral home, we have grown across the West Midlands and Staffordshire while remaining proudly independent and family run. Our aim has never changed: to provide a personal funeral service that reflects the life, beliefs and wishes of each individual.
“Caring for you and your loved ones through the generations.”
What makes us different
Personal Care at Every Stage
Our size allows us to provide the facilities and range of choices families expect, without losing the personal attention of an independent funeral director.
01
Truly Family Run
A personal approach shaped by our own experience of loss, with dignity and compassion at the heart of every decision.
02
Clear Guidance
We explain the choices, costs and paperwork plainly, helping families make informed decisions without pressure.
03
Personalised Funerals
From simple services to traditional and more individual arrangements, we help create a farewell that feels fitting.
04
Continuing Support
Our care does not end with the funeral. We can help with flowers, memorials, ashes, notices and bereavement support.
Meet our team
The People Behind Our Care
Our team brings together funeral arranging, funeral directing, mortuary care, floristry, finance and operational experience across every part of the service we provide.
Family, Directors and Management
Jennifer Ashe
Retired Director
John Ashe
Managing Director
Richard Blick
Operations Director
Joseph Evans
Client Relations Director
In-house Celebrant
Jimmy Smith
Operations Manager
Stephen Micklewright
Funeral Director
Natalia Broda
Finance Manager
Steven Matthews
Mortuary Manager
Alfie Wilkinson
Senior Mortuary Technician
Third generation of the Ashe family
Personal Funeral Advisors
Samantha Handley
Personal Funeral Advisor
Oxley Branch
Philippa Neville
Personal Funeral Advisor
Willenhall Branch
Rachel Lawrance
Personal Funeral Advisor
Brownhills Branch
Claire Jones
Personal Funeral Advisor
Brownhills Branch
Sally Fluck
Personal Funeral Advisor
Hednesford Branch
Funeral Operations and Mortuary Care
Alex Legge
Senior Funeral Operative
Harie Bariana
Funeral Operative
Vincenzo Di Cesare
Funeral Operative
Ivan Payne
Funeral Operative
Flowers by Jennifer Ashe
Monika Singh
Floristry Manager
Flowers by Jennifer Ashe
RP
Rebecca Poulton
Florist
Flowers by Jennifer Ashe
Trusted and recognised
Recognised Every Year Since 2016
We are proud to have been recognised by ThreeBestRated every year from 2016 to 2026. Awards matter because they reflect consistent professional standards, but the trust placed in us by local families remains the recognition we value most.
Previous recognition
Our funeral homes
Local Support Across the Region
From four local funeral homes, we support families throughout the whole of the West Midlands and Staffordshire. We also travel into neighbouring and other counties when requested.
Willenhall
Brownhills
Oxley
Hednesford
What families say
Trusted When It Matters Most
The comments families share about our team mean more to us than any award.
G★★★★★
“From our first conversation, the care and professionalism shown by Jennifer Ashe and the entire team was nothing short of exceptional. Every detail was handled with compassion.”
G★★★★★
“Jennifer Ashe eased our difficult time with kindness and respect. They guided us through the arrangements carefully and helped us tailor the ceremony.”
G★★★★★
“Absolutely fabulous service from start to finish. Kind, understanding, respectful and the ultimate professionalism from all concerned.”
G★★★★★
“They were compassionate, helpful and totally professional throughout. We could not have asked for better care for our mother or our family.”
G★★★★★
“The team were professional, compassionate and supportive during such a difficult time. Everything was explained clearly and handled beautifully.”
G★★★★★
“Wonderful attention to detail and a personal yet professional service. We cannot commend the team highly enough.”
G★★★★★
“Thoughtful, professional and compassionate at a very difficult time for us. I have no hesitation in recommending them.”
G★★★★★
“A genuinely caring family business. Nothing was too much trouble and every member of the team treated us with dignity and kindness.”
Speak to our team
Here to Guide Your Family
Whether a death has occurred, you are planning ahead or you simply need some initial advice, please select your nearest funeral home. Our telephone support is available 24 hours a day.