Coffin Sprays
Traditional and contemporary sprays in a choice of sizes, colours and seasonal flowers, designed to rest beautifully on the coffin.
View coffin spraysFlowers by Jennifer Ashe
Funeral Flowers Created with Care
Beautiful floral tributes designed by our in-house florist to help families celebrate a life with colour, meaning and personal detail.
In-house florist team
Bespoke tributes available
Coordinated with the funeral
In-House Florist
Created by our own experienced florist team
Personal Designs
Colours, flowers and details chosen for your family
Carefully Coordinated
Prepared and delivered in time for the funeral
Local Florist Shop
Visit us opposite our Willenhall Head Office
Visit Our Florist
95A New Road, Willenhall, West Midlands, WV13 2BG
Our own florist team
Flowers by Jennifer Ashe
Flowers can be one of the most personal parts of a funeral. They can reflect a favourite colour, a much-loved flower, a relationship, a hobby or simply the character of the person being remembered.
Our florist is managed by Monika and supported by a dedicated team. Families can order through their Personal Funeral Advisor or speak directly with the florist. Because the team works closely with our funeral homes, the arrangements, wording and delivery can all be carefully coordinated.
Speak Directly with the Florist
Talk through colours, flowers, wording, size and any personal ideas.
Floral tributes
Tributes We Can Create
Choose from traditional funeral flowers, contemporary arrangements or a completely bespoke tribute designed around the person you are remembering.
Wreaths
Classic circular tributes symbolising love, remembrance and continuity, suitable for the service, graveside or memorial setting.
View wreathsHearts and Cushions
Softly shaped arrangements that create a warm and personal expression of love from a partner, child, grandchild or family member.
Explore funeral flowersWorded Tributes
Meaningful words such as Mum, Dad, Nan, Grandad or a name, created with care and finished in colours chosen by the family.
View worded tributesPosies and Baskets
Smaller arrangements for the service, crematorium, cemetery or family home, available in a wide range of colours and styles.
Browse arrangementsBespoke Designs
Specialist tributes based on hobbies, occupations, interests, colours, emblems or something uniquely personal to your loved one.
Discuss a bespoke tributeMade especially for them
Personal Floral Designs
A floral tribute does not need to be chosen from a fixed design. Our florist can take your ideas and create something that reflects the person, the family and the tone of the service.
Favourite colours
Specific flowers
Names and wording
Hobbies and interests
Religious symbols
Completely bespoke ideas
Simple and supported
How We Help
Our florist will guide you through the choices clearly, so the finished tribute feels right without the process becoming overwhelming.
01
Talk Through Your Wishes
Tell us about the person, the type of tribute, favourite colours, flowers, wording and any details you would like included.
02
Choose the Design
Select a brochure design, adapt an existing arrangement or ask our florist to create something completely bespoke.
03
Prepared and Delivered
Your flowers are made with care and coordinated with the funeral team so they are ready and presented beautifully on the day.
Browse or order
Choose the Way That Suits You
Browse our funeral collection for ideas, shop online, or telephone the florist for personal guidance and bespoke arrangements.
Funeral collection
View Our Flower Brochure
See a selection of coffin sprays, wreaths, hearts, baskets, worded tributes and floral ideas. Designs can be adapted to suit your preferred colours and flowers.
Order online
Visit Flowers by Jennifer
Browse funeral and sympathy flowers online, including coffin sprays, wreaths, letter tributes and other arrangements created by your local florist.
After the service
What Happens to the Flowers Afterwards?
Some families take the flowers home, place them at the graveside or share arrangements with relatives and friends. Where appropriate, flowers may also be donated to a local hospice, nursing home or care setting.
We can collect the cards from the tributes and return them to you as a keepsake, together with a list of those who sent flowers.
What families say
Floral Tributes Remembered with Love
Families regularly tell us how much the flowers added to the service and reflected the person they were remembering.
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Speak to our team
Let Us Create a Fitting Floral Tribute
Speak directly with Flowers by Jennifer Ashe, visit the florist in Willenhall, or ask your Personal Funeral Advisor to arrange the flowers as part of the funeral.
Flowers by Jennifer Ashe95A New Road, Willenhall, WV13 2BG 01902 921185